Here is the link.
Transcript by Brian Riley:
JOSH LEVS (reporter): This is a big-deal ad about the deaf community. This was actually designed by deaf employees at Pepsico, playing on a joke in the deaf community, that if you can't find which house you're going to just honk your horn a lot and the one that doesn't turn on their lights is the one--the house that you're going to.
BETTY NGUYEN (anchor): Ooh...
LEVS: When I first--you know I spent a month once at Gallaudet--when I first saw that, I was like, Is that rude? Are we saying deaf people don't mind waking people up in the middle of the night? But apparently, since it's already a joke in the community...
NGUYEN: It's a joke.
LEVS: They like it.
NGUYEN: Yeah, yeah
I find it interesting about Josh Levs's inquisition whether if it is rude or that Deaf people don't mind waking people up in the middle of the night then quickly pointed out that it is a joke. It looks like that his experience at Gallaudet for a month helped him understand that it was a joke in the Deaf community.
In addition, I checked if this commercial made the top ten of best and the top ten of worse on the MSN Web Page, and it turned out that it did not make the rank in any of these top ten lists.
I haven't seen many comments talking about the commercial so I imed my neighbor if the commercial was an attention-grabber?
He replied, "Nope, not an attention-grabber. Cut and all. But just ok."
Then I replied, "Oh ok. Just thought that with no sounds, you would wonder what is going on?"
He said, " In my honest opinion, the deaf community could have done more with the 6 million bucks that the commercial cost like money for schools."
So I replied, "It was not the Deaf community's decision though since it falls under the hand of Pepsi and that the purpose of this ad helps spread awareness about the Deaf using ASL. It goes the same for all commercials using that money for their own purposes to market their products. So why is it that when it comes to a Deaf related commercial, that you think about how the money that should be used elsewhere? It goes the same that the rest of the commercials should use the money to feed the poor, to research about curing types of cancers, etc. But we know that is not the case."
However, I am not opposing his idea for companies like Pepsi to do more for the Deaf community by giving out support to raise more awareness about ASL and Deaf culture. He has a point though but remember that this commercial was broadcast for the interest of Pepsi to market their products. I just find it funny that they support the inclusion of the disabled and ended up not captioning the other two Pepsi commercials during the Super Bowl.
Anyway, have you asked your hearing family members, friends, neighbors, etc. about their opinions of this commercial? If so, please do share.